Tiago Pinto
Baseball marketing explained by a Nike, Gatorade and Miami Marlins alum
In this home run of an episode Kaio and Tiago deep dive into the world of sports marketing, or marketing of sports, depends on where you are looking at it.
Join them through memory lane as they review the major lessons Tiago has gathered through his extensive carrier:
He made the jump from a traditional shoe company from Brazil (Azalea), where he was the brand manager for their venture into sport shoes, to Oregon at Nike, where he held different Global, Regional and Local marketing roles, especially in the Global Football business.
Later on he joined Nike alums at Gatorade, as the Head of Global Marketing, and most recently, he spent over 3 years as the VP of Marketing at the Miami Marlins. This dynamic conversation is full of lessons and amusing stories such as: Why does the LoanDepot Park (formerly known as the Miami Marlins Stadium) has rooster races?
How to keep people coming to the stadium 81 nights a year? Or how to navigate global shoe launches for Nike?
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